Question 1

What are the different markets in which
        Taboola and
        UpContent compete against each other?

Accepted Answer

Taboola and
        UpContent compete against each other in
        the Content Discovery Platform, Ad Network, Native Advertising.

Question 2

How does the market share of
        Taboola
        and UpContent compare in the
        Content Discovery Platform market?

Accepted Answer

In the Content Discovery Platform market,
        Taboola has a
        56.34%
        market share in comparison to
        UpContent’s
        6.43%.
        Since it has a better market share coverage,
        Taboola holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Content Discovery Platform category, while
        UpContent holds the
        4th spot.

Question 3

How many customers are acquired by
        Taboola and
        UpContent in the
        Content Discovery Platform segment?

Accepted Answer

Taboola has
        29,654 customers and
        UpContent has
        3,384 customers in the
        Content Discovery Platform
        segment. Taboola has
        26270 more customers than
        UpContent in this category.

Question 4

What are the countries in which
        Taboola and
        UpContent has more customers?

Accepted Answer

Taboola has more customers in United States, Brazil and Germany.
UpContent has more customers in United States, United Kingdom and Canada.

Taboola Vs UpContent : In-Depth Comparison

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Comparing the customer bases of Taboola and UpContent

Comparing the market share of Taboola and UpContent

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