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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 266,552 companies are currently using one or more Marketing Analytics software. Out of these, there are 201,301 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 40.70% of market share, Mixpanel with 10.81% of market share, Pardot with 7.31% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Marketing (7,052), Digital Marketing (6,796), Social Media (5,651).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

382904

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 382904 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 40.70% market share (155850 customers), Mixpanel with 10.81% market share (41404 customers), Pardot with 7.31% market share (27973 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

40.70%

155850

Mixpanel

10.81%

41404

Pardot

7.31%

27973

HeapAnalytics

6.67%

25548

Marketo

6.16%

23606

Others

28.34%

108523

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (119457 companies), 20 - 49 employees (108884 companies), 100 - 249 employees (67427 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 201301 (64.65%), United Kingdom with 29681 (9.53%), Australia with 18023 (5.79%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Marketing (7052), Digital Marketing (6796), Social Media (5651).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	155850	40.70
2	Mixpanel	41404	10.81
3	Pardot	27973	7.31
4	HeapAnalytics	25548	6.67
5	Marketo	23606	6.16
6	Campaign Monitor	22074	5.76
7	SEMrush	15387	4.02
8	Sprout Social	14945	3.90
9	Sumo	13152	3.43
10	Looker	7572	1.98
11	Demandbase	3380	0.88
12	Zoho Analytics	3056	0.80
13	LiveRamp	2684	0.70
14	Oracle BlueKai	2407	0.63
15	SE Ranking	1937	0.51
16	Kentico	1845	0.48
17	Instapage	1833	0.48
18	Bizible	1821	0.48
19	Kissmetrics	1656	0.43
20	Fivetran	1607	0.42
21	Sailthru	1588	0.41
22	Marquis	1447	0.38
23	Bounce Exchange	1196	0.31
24	Iterable	1066	0.28
25	Sisense	915	0.24
26	Google Analytics 360	615	0.16
27	Sendible	498	0.13
28	Qualifio	425	0.11
29	Birst	403	0.11
30	IBM Watson Marketing	362	0.09
31	Klipfolio	336	0.09
32	Percolate	313	0.08
33	InsideView	280	0.07
34	LeadBoxer	263	0.07
35	Localytics	236	0.06
36	Kapost	236	0.06
37	Brand24	192	0.05
38	Chartio	188	0.05
39	Clarabridge	188	0.05
40	Tealium IQ	183	0.05
41	Bizo	172	0.04
42	Newscred	163	0.04
43	ClickMeter	159	0.04
44	Voluum	153	0.04
45	Adverity	152	0.04
46	Oktopost	138	0.04
47	Pico	126	0.03
48	AgencyAnalytics	120	0.03
49	InsightSquared	111	0.03
50	Beckon	109	0.03
51	TapClicks	108	0.03
52	Adomik	93	0.02
53	Ebiquity	61	0.02
54	Mintigo	60	0.02
55	wywy	51	0.01
56	DemandJump	47	0.01
57	Synerise	36	0.01
58	Locowise	35	0.01
59	SalesSeek	28	0.01
60	Gain Theory	23	0.01
61	Fliptop	22	0.01
62	Improvado	21	0.01
63	Horsefly	21	0.01
64	Connectif	21	0.01
65	Marketo Measure	21	0.01
66	Callcap	20	0.01
67	OptiMine	19	0.00
68	Acosta Group	16	0.00
69	SimilarWeb PRO	15	0.00
70	Sales & Orders	14	0.00
71	emfluence	13	0.00
72	Juicebox	13	0.00
73	Avarea Analytics for Marketing	12	0.00
74	ReportGarden	11	0.00
75	Origami Logic	8	0.00
76	Admetrics	8	0.00
77	AdStage	6	0.00
78	Walkbase	6	0.00
79	Cxense Insight	5	0.00
80	Advantage Group International	4	0.00
81	Pyze	3	0.00
82	EverThere	3	0.00
83	MonkeyData	3	0.00
84	Metrics Watch	3	0.00
85	IBM Watson Marketing Insights	2	0.00
86	Expr3ss!	2	0.00