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Marketing Data

Q: How many companies use Marketing Data software these days?

Around the world in 2025, over 38,543 companies are currently using one or more Marketing Data software. Out of these, there are 31,264 companies using Marketing Data tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Data software space?

The top few companies that have the most significant market share in the Marketing Data space are Qualtrics with 82.21% of market share, Alchemer with 9.28% of market share, LiveRamp with 4.59% of market share. Check for other Marketing Data technologies market share here.

Q: What are the top industries that usually use Marketing Data softwares?

The top industries that use Marketing Data software are Research (883), Education (793), Continuing Education (655).

Gain market share and customer base information about the top Marketing Data software. Check out our list of Marketing Data Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

58441

Companies Tracked

Categories related to Marketing Data

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Data technologies in 2025

Over 58441 companies are using Marketing Data tools. Qualtrics with 82.21% market share (48046 customers), Alchemer with 9.28% market share (5424 customers), LiveRamp with 4.59% market share (2684 customers).

Technology

Market Share (Est.)

Customers

Qualtrics

82.21%

48046

Alchemer

9.28%

5424

LiveRamp

4.59%

2684

DiscoverOrg

0.92%

540

LeadLander

0.84%

491

Others

2.15%

1256

Marketing Data Customers by Employee Size

The majority of Marketing Data category falls in the company size of 0 - 9 employees (23387 companies), 20 - 49 employees (11871 companies), 100 - 249 employees (6714 companies).

Employee Size

Marketing Data Customers by Geography

Companies using Marketing Data technology software are majorly from the United States with 31264 (66.16%), United Kingdom with 3048 (6.45%), Canada with 2495 (5.28%) customers respectively.

Customers

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Marketing Data Customers by Industry

Top industries that use Marketing Data for Research (883), Education (793), Continuing Education (655).

Customers

Market Share for Top Marketing Data Technologies

Analyze the market share of popular Marketing Data technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Qualtrics	48046	82.21
2	Alchemer	5424	9.28
3	LiveRamp	2684	4.59
4	DiscoverOrg	540	0.92
5	LeadLander	491	0.84
6	Sarbacane	440	0.75
7	Percolate	313	0.54
8	Key Survey	210	0.36
9	Newscred	163	0.28
10	Anteriad Marketing Cloud	33	0.06
11	Checkbox Survey	21	0.04
12	Radancy	18	0.03
13	Full Circle Response Management	15	0.03
14	Convoso	14	0.02
15	CheckMarket	13	0.02
16	QuickTapSurvey	9	0.02
17	SalesPredict	7	0.01

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Data software market leaders?

Top leaders in the category for Marketing Data software are Qualtrics, Alchemer, LiveRamp. Here, you can view a full list of Marketing Data tools in the market.